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title: Plant protein, advertising, soil to grow our food
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Équiterre review: Here’s what’s been keeping us busy over the past month. 🌍

| View in browser Hello , The sun is back and it’s a great time to be outside and to garden (no pressure!). But as summer arrives, so does the challenge of keeping the ants out of the house! No need to panic - we’ve got some simple and environmentally-friendly solutions. Our team has been mobilized on some important issues during the past few weeks, such as the carbon market, the possible return of pipelines in Quebec, and the challenge of school bus electrification. You’ll find our analyses, reflections and proposals on our website. Agriculture 5 things you need to know about the state of our agricultural land There’s an illusion that Quebec is a vast and fertile territory. In reality, our agricultural land is only a very small area, and it is fragile and increasingly threatened by speculation, urban sprawl, and the many challenges for the next generation of farmers. This essential overview explains five facts that are too often ignored - to help us better understand what needs to be protected. Consumption When selling at all costs overwhelms the planet… and humans Creativity with no meaning, a loss of reference points, a frantic pace… advertising professionals are speaking out to reinvent the role of advertising. Instead of encouraging the overconsumption that threatens our environment and our well-being, what if advertising could instead encourage people to consume differently? Agriculture The crops of the future are already growing in Quebec... and you've probably eaten some this week We rarely think of plant proteins when we think of Quebec's local cuisine, but they're a real game-changer. These Quebec crops have a superpower in that they're good for our health, our planet's health and they save us money. Here we’ll explain why they're becoming the stars of the field - and why they should be on your plate more often. Your voice Call for testimonials Have you ever seen companies throw away new non-perishable goods?👇 Équiterre wants to tackle this wasteful behaviour, so please share your stories with us. We will respect your anonymity. Type your answer here... OK  Book of the month PlantYou Scrappy Cooking Carleigh Bodrug A creative and empowering cookbook that turns food waste into delicious, plant-based meals. With a deep commitment to sustainability, Carleigh Bodrug shows how scraps like broccoli stems, wilted greens, and stale bread can become the stars of your kitchen. Packed with easy-to-follow recipes and clever hacks, this book makes zero-waste cooking both approachable and exciting. A must-read for anyone who wants to save money, help the planet, and cook with purpose. These projects have been made possible thanks to donations from our members Donate now Food of the month Flax Discover Équiterre, 50, rue Ste-Catherine O., bur. 340, Montréal, Québec, H2X 3V4, Canada 514-522-2000 Email settings \| Unsubscribe This email was sent to Erreur |
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